Clip farming is the practice of reposting short video clips from other creators on social media platforms to generate views, engagement, and revenue without creating original content. The strategy has exploded in popularity since early 2026, with some Gen Z creators reportedly earning millions by republishing viral moments, gaming highlights, or trending snippets under their own accounts.
While the term sounds agricultural, clip farming has nothing to do with growing food. It’s a digital content strategy that treats viral video clips like crops to be harvested, reposted, and monetized. Brands now pay creators to repost content…



